An Expert Guide To Using A Face Serum For Best Benefits

Cleanse, tone, moisturize, sunscreen – this might be your basic skincare routine. However, if you haven’t added a face serum, you’re missing out on one of the most powerful and targeted steps in skincare. Serums are lightweight formulations packed with high concentrations of active ingredients designed to address specific concerns like hydration, brightening, anti-aging, or acne. Unlike creams, which sit on the surface of your skin, serums are absorbed deeply, delivering potent ingredients directly to where your skin needs them most.